Blockchain is gaining popularity in determining the pattern of consumer behavior, through a due diligence data buying process from interested individuals, which is of vital importance for enterprises in the consumer-focused market.
California – based HashCash is making new efforts to create a blockchain based platform where organizations can collect and store data, willingly contributed by potential consumers, in exchange for a price, from all across the world under one single roof. Raj Chowdhury, Managing Director at HashCash stated, “HashCash is going ahead with the blockchain thinking, to break the traditional work culture of the companies. Blockchain will help us to attain an immutable record of consumer database and assist in identifying a behavioral pattern of target groups.”
Hashcash offers enterprises looking to access consumer data with all the necessary information they need through the blockchain platform.
“We are planning to design a new strategy, which facilities consumers to get paid for data they willingly provide on this blockchain platform for interested enterprises to avail them. HashCash offers a protocol to organizations through which they can match their requirement for qualified professionals. Through this blockchain platform business can access an individual’s personal data, which is provided by them voluntarily, to contact them for a professional purpose.” – Raj tells the media.
This technology not only benefits the willing participants who are offering their information but it also helps the business firms to get accurate information. Incorrect information on the unwilling target group of customers can be prevented if the source of information being shared in advance is known.
HashCash is making an innovation breakthrough with its blockchain based consumer database platform. This company is aiming to provide a way through which machine learning has easy access to enterprises. They already have a strong clientele comprising of some of the largest banks and financial institutes for whom they offer customized blockchain powered overseas corporate payment and remittance products. Now it is attempting to discover the behavioral pattern of potential consumers through this new age technology so as to facilitate the increase in sales growth of several enterprises. The team is designing this platform to track the buying pattern of the interested group who are voluntarily offering their data for which they are duly compensated. Enterprises can derive patterns by looking at consumer’s past purchase records while the platform ensures the protection of their privacy.