Blockchain comes with a plethora of applications, and the public ledger use case is something that benefits most industries. Some examples include blockchain technology restricting car frauds and blockchain technology to solve the music industry’s royalty disputes. This is the unique quality of blockchain that is available to all. Anything registered on a public ledger cannot be changed, and it is entirely immutable. This makes this technology stand out from the rest. As no central authority controls or owns the blockchain, it is another reason why Bitcoin payments are appealing to many. They are convenient, affordable, and quick ways of making payments and transactions within and across borders.
You must be thinking about how content marketing is related to all of these? Well, you will know now as you read below.
No one ever told us that online platforms were always an authentic and genuine arena for content and information. But the rise in fake news alerts and fraud stories has surged over lately, which has changed the way customers look at companies and brands. Brand mistrust and fake reviews are turning out to be a deepening issue these days. With more and more mistrust in brands today, we can no longer consider reviews as genuine.
This is why blockchain technology comes in. Blockchain helps in reducing brand mistrust and helps in sorting problems in other industries as well. Check out how content marketing departments and brands can benefit from blockchain technology.
Preventing content marketing, paid promotion frauds through blockchain.
These days, content marketers depend on paid advertising to get their content seen. This includes observing the content by the right audiences who are expected to be interested in their contributions. However, the problem with paid promotions is there are chances of fraud. People are using fake statistics and a line about their regular website visits. This is where blockchain comes in. Blockchain could be utilized to restrict these frauds and ensure that content marketers are only outsourcing the requirements to trustworthy advertising organizations and websites. This can be done by developing a database that includes the records of bad vendors to avoid.
Locating deceptive influencers through blockchain technology.
Similar to fake statistics, there are also influencers working in the same deceptive manner. Choosing influencers to market your content for your company is a valuable method. It helps knowingly getting noticed by your target market’s mass audience. But, there are also influencers with fake followers. This means that the number will not see your target audiences’ content. Also, it involves the kind of people you intend to spread your work to.
In this case, blockchain technology works as a game-changer. By using blockchain technology, you can create a transparent database of real influencers. Various companies are already developing these marketplaces to reach out to content marketers with reliable and trusted influencers, entirely based on blockchain technology.
Conducting profitable content marketing
Various content marketers understand the importance of their work, but they additionally realize that content marketing needs a slice of luck. If the right person sees your content with a large follower base and seems to like it, then a single retweet or share is what you need to skyrocket a favourable response.
In this case, the need for luck can be removed easily. One can do it by pointing to the origin and getting in touch with micro-influencers that have notable followers. With blockchain technology, companies can reward these influencers with possibly redeemable digital assets. It is for sharing their content with their target audience.
Will content marketing benefit from blockchain technology?
The points above are the three ways by which blockchain technology can be beneficial in the field of content marketing. Each of these use cases is already in progress but have just not taken flight yet. A few years from now, blockchain can truly leave its impression on the content marketing field. It can help companies spread their content effortlessly and productively. Furthermore, the mistrust among the content advertising processes and brand mistrust impacts can be reduced. With that being stated, blockchain technology in content marketing may reverse some of the disastrous effects of brand mistrust.
Blockchain technology can also be leveraged to combat fake reviews. Readers can expect to read genuine reviews provided by the company and its customers. Such a system might be developed to allow reviews to be posted by genuine users of a product’s service or purchasers.
Each of these advantages of blockchain technology in the field of content marketing is in the pipeline. Furthermore, it needs some time before you can see the actual benefits.